Accessibility
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Effective date: April 15, 2025
The Pathfinder of West Virginia, Ltd ("us", "we", or "our") operates the https://www.pathfinderwv.com website (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to: Email address, First name and last name, Phone number, Birth date, Gender, Address, State, ZIP/Postal code, City, IT information (IP addresses, usage data, cookies data, online navigation data, location data, browser data), Payment details, and other transaction-related data. We use third-party service providers who may also collect certain device and usage data.
We use third-party payment processors, including Paypal, Venmo, Google Pay, and Apple Pay, to process your payments. We use PayPal to process credit and debit card transactions via a securely embedded form in our checkout.
We use Google Analytics, a web analytics service provided by Google, Inc. ('Google'), and Microsoft Clarity, a web analytics service provided by Microsoft Corporation ('Microsoft'). These services use cookies to help us analyze how users interact with our website, including the number of visitors, the pages they visit, and how they interact with the content. The data collected by Google Analytics and Microsoft Clarity is used to improve our website and provide a better user experience.
Google Analytics and Microsoft Clarity collect certain information about your device, browser, and usage of our website. This information may include your IP address, browser type, operating system, referring URLs, pages viewed, time spent on our site, and interactions with our website. This data is aggregated and anonymized to help us understand how visitors use our site.
If you do not want your data to be used by Google Analytics, you can install the Google Analytics Opt-Out Browser Add-On. To opt out of Microsoft Clarity, you can adjust your browser’s cookie settings or visit Microsoft’s Privacy Statement for more information.
We use Mailchimp, a third-party email marketing service owned by Intuit, to manage our newsletter and email communications. When you sign up for our newsletter, we collect personal information that you provide to us.
Mailchimp may also use tracking technologies (like open rates and click-through rates) to analyze how subscribers engage with our emails. This data helps us improve our content and services, but it is used in an aggregated and anonymized manner. For more information on how Mailchimp handles your data, please refer to Mailchimp's General Privacy Policy and Mailchimp's Data Processing Addendum.
You can unsubscribe from our mailing list at any time by clicking the "unsubscribe" link in any of our emails, or by contacting us directly.
We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Manage cookiesPathfinder of WV uses the collected data for various purposes: To provide and maintain the Service, to notify you about changes to our Service, to allow you to participate in interactive features of our Service when you choose to do so, to provide customer care and support, to provide analysis or valuable information so that we can improve the Service, to monitor the usage of the Service, to detect, prevent and address technical issues. With your permission, we may also use your information to send you marketing communications. We do not sell your data.
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state or other governmental jurisdiction within the United States, and in some cases, to Canada, where our e-commerce provider, Lightspeed, is based. We use Lightspeed, a Canadian company, to process transactions and manage our online store, and Lightspeed may transfer your data to its servers or partners in Canada or other countries as part of its services. Lightspeed also uses Cloudflare, a US-based company, to host our website and enhance its performance and security. As a result, your data may be processed on Cloudflare’s servers, which are primarily located in the United States but may also operate in other regions within its global network.
We operate exclusively in the United States and sell only to US customers. By using our website, you acknowledge and agree to the terms of this Privacy Policy, including the transfer and processing of your data in the United States and Canada as described above. We take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. We rely on Lightspeed, and by extension Cloudflare, as trusted service providers who implement appropriate safeguards—such as encryption, contractual agreements, and compliance with applicable data protection frameworks—to protect your data during transfers. No transfer of your Personal Data will take place to an organization or country unless there are adequate controls in place to ensure the security of your data and personal information.
We may share your personal information with third-party payment processors, such as Paypal, Venmo, Google Pay, and Apple Pay, for the sole purpose of processing your payment. These third parties may also use your data as outlined in their own privacy policies. We do not sell, rent, or share your personal information for marketing purposes without your consent.
Our website is powered by Lightspeed and they process data on our behalf to provide and maintain the Service, to notify you about changes to our Service, to allow you to participate in interactive features of our Service when you choose to do so, to provide customer care and support, to provide analysis or valuable information so that we can improve the Service, to monitor the usage of the Service, to detect, prevent and address technical issues.. To learn how Lightspeed handles your data please review Lightspeed's Data Processing Agreement.
The data collected by Google Analytics is shared with Google for the purpose of analyzing website usage. Google may use this data for its own purposes, such as improving its advertising services. Please review Google's Privacy Policy for more details on how your data is used: Google Privacy Policy.
We share data with Mailchimp for the sole purpose of sending email communications. Please review Mailchimp's General Privacy Policy and Mailchimp's Data Processing Addendum to learn how they use this data.
Pathfinder of WV may disclose your Personal Data in the good faith belief that such action is necessary to: To comply with a legal obligation, to protect and defend the rights or property of Pathfinder, to prevent or investigate possible wrongdoing in connection with the Service, to protect the personal safety of users of the Service or the public, to protect against legal liability.
We retain your personal data for as long as we deem necessary to provide you with the product(s) or service(s) you requested and to fulfill the purposes outlined in this privacy policy or to comply with legal obligations, to defend or assert our legal rights, or respond to valid legal requests. Third-party payment processors and services mentioned in this agreement may retain data as outlined in their privacy policies.
Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Our Service is not intended for anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. If necessary, we will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
If you are a California resident, you have the right to request access to, deletion of, or opt-out of the sale of your personal information. You may also request details about the categories of personal information we have collected and shared. For more information on how to exercise these rights, please contact us at [email protected]
If you would like information on what personal data we have collected or deleting your personal data please use our Contact Form or email us at [email protected].
This website employs cookies to maintain session continuity and to manage your cookie preferences. These do not collect any personal information. They are mandatory to our service and cannot be turned off. You can manage optional cookies by clicking below:
If you have any questions about this Privacy Policy, please contact us at [email protected]